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STORE POLICY

Last updated: June 2026

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GoFLAVA ("GoFLAVA", the "Company", "we", "us" or "our") is a trading name of MKAYG LTD, a company registered in England and Wales under company number 15609142, whose registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Our correspondence and returns address is PO BOX 76140, London, E2 2FX, United Kingdom.

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect information about you when you visit www.goflava.com (the "Website"), place an order, sign up to our mailing list, or otherwise interact with us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, together with any other applicable data protection laws (collectively, "Data Protection Legislation").

This policy is reviewed regularly and will be updated from time to time to reflect improvements to our service or changes in the law. If you have any questions about how we handle your information, please email us at info@goflava.com.

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1. Who is responsible for your data​

MKAYG LTD (trading as GoFLAVA) is the data controller responsible for your personal data.

If you have any questions, requests or complaints about this policy or about how we use your data, you can contact us at:

  • Email: info@goflava.com

  • Post: MKAYG LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

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2. The information we collect

We aim to collect only the information we need to deal with your enquiries, fulfil your orders, arrange deliveries and carry out marketing activities you have agreed to.

Depending on how you interact with us, we may collect the following types of personal data:

Information you give us, for example, when you place an order, create an account, complete a form, subscribe to our mailing list, enter a promotion or survey, or contact us by phone or email. This may include:

  • your name and title;

  • your billing and delivery address;

  • your email address and telephone number;

  • your order details and purchase history;

  • the content of any messages you send us.

Payment information, card and payment details you provide at checkout. Please note that payment card details are collected and processed directly by our payment providers (see Section 8) and are not stored by us.

Information we collect automatically, when you use our Website, we may collect technical information about your device and visit, including your IP address, approximate geographical location, browser type and version, operating system, referral source, length of visit, page views and navigation paths around the Website. This is collected through cookies and similar technologies (see Section 7).

Information about other people: if you provide us with personal data about another person (for example, a gift recipient's delivery details), you confirm that you have their permission to share it with us for the purposes set out in this policy.

We take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal data, including storing it on secure, password- and firewall-protected systems.

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3. How we use your information and our lawful basis

Under Data Protection Legislation, we must have a lawful basis for processing your personal data. We rely on the following bases:

To perform our contract with you, we use your information to:

  • process and fulfil your orders;

  • take payment and provide receipts, invoices and order confirmations;

  • arrange delivery and provide order tracking;

  • deal with returns, refunds and exchanges;

  • respond to your enquiries and provide customer support.

For our legitimate interests, provided these are not overridden by your rights, we use your information to:

  • administer, operate and secure our Website and business;

  • personalise and improve your experience of the Website;

  • carry out research and analysis to improve our products and services (you may opt out of this at any time);

  • prevent fraud and keep our Website secure;

  • provide third parties with anonymised statistical information about our users (no individual can be identified from this information).

Where you have given consent, we use your information to:

  • send you marketing communications about our products and offers (see Section 5);

  • set non-essential cookies (see Section 7).

To comply with a legal obligation, for example, retaining transaction records for accounting and tax purposes, and responding to lawful requests from authorities.

We will never use your information in a way that is incompatible with this Privacy Policy.

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4. Communications we need to send you

Some communications are essential to fulfil our contract with you and are not marketing. We will always send these regardless of your marketing preferences. Examples include order acknowledgements, payment receipts, dispatch and delivery notifications, and messages about problems with your order.

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5. Marketing communications

If you subscribe to our newsletter or mailing list, we may occasionally send you information about our products, services and offers. We will only send marketing communications where you have agreed to receive them.

You can withdraw your consent and unsubscribe at any time by:

  • clicking the "unsubscribe" link in any marketing email; or

  • emailing us at info@goflava.com.

We will always respect your choice of how you wish to be contacted. We will never sell your personal information, and we will not share it for the direct marketing purposes of any third party without your express consent.

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6. Who we share your information with

We do not sell or rent your personal data. We may share it with the following categories of recipient, only as far as reasonably necessary for the purposes set out in this policy:

  • Wix.com, our Website host and e-commerce platform provider, processes data on our behalf to operate the Website and online store.

  • Payment service providers to process your payments securely (see Section 8).

  • Our order fulfilment partner is a trusted third-party partner who picks, packs and dispatches your order. They receive only the information necessary to fulfil your order, are required to keep it secure, and do not use it for any other purpose.

  • Delivery couriers  Royal Mail and DHL require your name and delivery details to deliver your order.

  • Professional advisers such as our accountants, insurers and legal advisers, where reasonably necessary.

We may also disclose your personal data:

  • to the extent that we are required to do so by law;

  • in connection with any ongoing or prospective legal proceedings;

  • to establish, exercise or defend our legal rights (including for fraud prevention and credit-risk reduction); and

  • to a purchaser (or prospective purchaser) of our business or assets.

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7. Cookies

Like most websites, our Website uses cookies. A cookie is a small text file placed on your device that helps the Website function, remembers your preferences, and allows us to analyse how the Website is used.

Cookies we set, when you submit data through a form (such as our contact form), cookies may be used to remember your details for future correspondence and to help the store function correctly.

Third-party cookies, we use Google Analytics, one of the most widely used analytics services, to understand how visitors use the Website so we can improve it. These cookies may record information such as the pages you visit and the time you spend on the Website. For more information, see Google's privacy policy at https://policies.google.com/privacy.

We may also use social media buttons or plugins (for example, linking to our Facebook page). These may set cookies through our Website that are governed by the relevant social media provider's own privacy policy.

Managing cookies, most browsers automatically accept cookies, but you can change your browser settings to decline them. Please note that disabling cookies may affect the functionality of this and other websites and may prevent you from using some features of our store. Your browser's "Help" section explains how to manage cookie settings.

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8. Payments

When you pay for products on our Website, your payment is handled securely by one of our Payment Service Providers (PSPs). We do not store your full payment card details.

All transactions are processed in GBP (£).

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9. International transfers

Some of our service providers (for example, Wix and PayPal) may store or process data outside the United Kingdom. Where personal data is transferred outside the UK, we take steps to ensure it is protected by appropriate safeguards, such as UK adequacy regulations or standard contractual clauses approved for use in the UK, so that your data continues to receive an equivalent level of protection.

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10. How long we keep your data

We keep your personal data only for as long as necessary for the purposes set out in this policy.

Where we have provided paid services to you, we are required under UK law to retain basic personal data (such as your name, address, contact and transaction details) for a minimum of six years for accounting and tax purposes.

We may retain documents containing personal data for longer where we are required to do so by law, or where we believe they may be relevant to ongoing or prospective legal proceedings, or to establish, exercise or defend our legal rights.

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11. Your data protection rights

Under Data Protection Legislation, you have the following rights:

  • The right to be informed about how we use your personal data (which this policy provides).

  • The right of access to the personal data we hold about you.

  • The right to rectification if your data is inaccurate or incomplete.

  • The right to erasure ("the right to be forgotten") in certain circumstances.

  • The right to restrict processing in certain circumstances.

  • The right to data portability, allowing you to obtain and reuse your data.

  • The right to object to processing based on our legitimate interests, and to direct marketing.

  • The right to withdraw consent at any time where we rely on consent.

To exercise any of these rights, or to update your data or marketing preferences, please contact us at info@goflava.com. We will respond within the timescales required by law.

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12. Complaints

If you are concerned about how we have handled your personal data, please contact us first at info@goflava.com so we can try to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:

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13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time by publishing a new version on this page. We recommend that you check this page occasionally to ensure you are happy with any changes. Where changes are significant, we will take reasonable steps to bring them to your attention.

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14. Contact us

If you have any questions about this Privacy Policy or our handling of your personal data, please contact:

MKAYG LTD (trading as GoFLAVA) Company number: 15609142 Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom Email: info@goflava.com Correspondence and returns: PO BOX 76140, London, E2 2FX, United Kingdom

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